ProjectBoobies.com Breast Cancer Shirts Make the (outdoor clothing) New York Times
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A quick click on the link showed ProjectBoobies.com was included in a group of large, well established, breast cancer clothing companies which made us feel good since we are just getting started in our efforts to make a difference. However, the story didnt turn out to be positive and it was a bit disappointing that we didnt receive a call from the writer or that she might not have reviewed our website since it appears some things have been taken out of context that we will address here.
First of all, we believe the topic of cause products, like breast cancer tees, is a great subject for news coverage/debate because many companies donate a very small percentage of profits to charity while touting their good deeds to fight their cause of choice. We dont claim to be in the hearts of any company that donates a percentage of their work to charity because nobody is forced to do so. In the article, the author notes Sassy retail campaigns have sprung up everywhere, purporting to support the cause. In fact, this very topic was at the heart of how we decided to be different than other companies. While many organizations support breast cancer clothes by donating percentages of between 1-5 percent of total sales, Project Boobies will deliver up to 50 percent of total profits directly to cancer charities like Kokolulu Farms & Cancer Retreats a cancer charity focused on the mental side of fighting cancer. I believe that Kokolulu would disagree that our efforts make consumers feel good without actually doing anything meaningful since Kokolulu helps cancer survivors win the mental battle with breast cancer.
Next, the author noted, Project Boobies (the slogan on its T-shirts promoting self-exam reads, I grab a feel so cancer cant steal, though the placement of its hot-pink handprints makes it virtually impossible for them to belong to the shirts wearer). Unfortunately the author didnt note that our slogan is meant to remind women to do their self checks nor note the hands are from our 14 year old daughter to make the point it is never too early to know your body all clearly available on our website if anything was unclear. While we agree that it is impossible for the handprints to be shirt owners, it would also be impossible a design of the self check hand positioning to be the breast cancer shirt wearers so I dont know the exact point that was attempted to be made here.
Much of the NY Times article covers the sexualization of breast cancer clothes and other items such as the I Heart Boobies bracelets. As noted earlier, the author used Sassy to describe us and on our communication, weve used provocative to describe our breast cancer tees. However, the goal of our logo is to reach those that might not otherwise hear warning of breast cancer. Anyone, whether or not they see ProjectBoobie.com breast cancer shirts, can find out that a woman is diagnosed with breast cancer every 3 minutes and someone dies every 13 minutes. However, that information probably isnt going to resonate with a large portion of younger people who know they are invincible. They dont need to be told, they need to have their attention grabbed and curiosity peaked so they visit our breast cancer information filled website, and learn on their own terms.
We have also found a very invigorated population of breast cancer survivors that like our shirts. Specifically, many breast cancer survivors in our lives and ones weve met through ProjectBoobies have grabbed being a breast cancer survivor with both hands, correctly positioned or not. They enthusiastically celebrate their victory over breast cancer and how they are even more attractive after their fight breast reconstruction or not! These women are thankful for every moment they now have as mothers, sisters, daughters, wives, and any other role they have and strongly advocate for self checks and mammograms like we do. While some might reasonable disagree, we fully embrace our sassy perspective even if we risk offending some.
Finally, the author ends her NY Times article with the following thoughts: I hate to be a buzz kill, but breast cancer is just not sexy. Its not ennobling. Its not a feminine rite of passage. And, though it pains me to say it, its also not very much fun. I get that the irreverence is meant to combat crisis fatigue, the complacency brought on by the annual onslaught of pink, yet it similarly risks turning people cynical. We unequivocally agree! However, our goal is to remind women to do their self checks and regular mammograms. We believe that CATCHING breast cancer early is sexy life is sexy and beating breast cancer is sexy! Its a different perspective (glass half full vs half empty) and one that should be openly debated. Early detection is very important for beating all cancers and we hope to remind people with our shirts that help is in your hands self detection.
While we dont have the NY Times audience to respond to their article, we still think it is important to make our goals clear. In reality, we are thankful the author wrote a thoughtful article that covered points on both sides since many are just emotional rants without intelligence thank you Peggy Orenstein as we appreciate the respectful coverage of the topic.
Project Boobies raises funds to fight breast cancer through the sales of its breast cancer apparel online at www.projectboobies.com. For more information or to order, go to the Web site or call (888) 957-4678.
wants people to remember to Grab a Feel so Cancer Cant Steal, breast cancer shirts-breast cancer clothes remind people to do self checks and launches line of breast cancer shirts and breast cancer clothes to raise money for charity up to 10 times more than other products while being a bit sassy.
How Can Your Firm Benefit From Company Logo Apparel
By Dorothee Greeny
Company logo apparel can help your company reach a mass audience and win customers. Embroidered logo shirts were always in style. They are very popular because they combine elegance and comfort and this makes them among the finest alternatives for daily use.
The benefits that a small business can get from using promotional products are quite a few. Promotional shirts have the main aspect of being everywhere a person can be. This means that by wearing a shirt that has an embroidered logo you can travel your company’s logo to almost any destination. Shirts are like people. They can be seen everywhere.
People are likely to wear polo shirts doing everything they would normally do. It is one of the best shirt to wear in cooler days of spring and summer and undoubtedly the number one attire for winter indoors sports. This is actually why they were initially designed. For girls they are an easy solution that makes them well dressed inside the residence, taking care of kids, visiting a friend or shopping. For males it is the perfect shirt for staying in the home with buddies, enjoying a walk or having informal outdoor meetings. This exposure will quickly make your company logo seen by many people.
Company logo apparel offers another benefit that is considered to be more in the company side rather than the attire itself. This is that they tend to raise a discussion. There are many times when men and women see what others dress yourself in, particularly when something stands out or we have not noticed it before. There are many occasions that people discuss the embroidered logo on a shirt and ask more questions about it. In the past for example, the fact that there were many polo shirts with a logo from a college or university would make someone ask if they have in fact been there to study or what year they graduated. The same thing can happen with company logo apparel.
If your organization is well known and has a proven brand name and logo, you can use embroidered company logo clothes to reach every consumer and become a part of their life. You should also be aware that for organizations that are already recognized a logo polo shirt also can provide social status. If you have a firm that is rather new or one you want to develop, you can also benefit considerably from this type of advertisement.
All you have to do to achieve this is to produce a logo that draws interest and then make your line of clothes. You can then be sure that you will get more publicity for your business than you’d probably be having with any other type of advertisement.
Advertising your company using company logo apparel has also the main benefit of being cheaper. The fact is that these days economical factors are always double checked by businesses that wish to make the most of every idea as well as every amount of money they spend. In addition to this, you should know that corporations are usually trying to cut costs. This is the only way to generate profit. There is not a single business that has profits by investing lots of money in any idea.
For all the above, producing company logo apparel and especially polo shirts can be the answer for you also. Just try this idea and you will appreciate the advantages of mass publicity in restricted time and less money.
Dorothee Greeny has a 15 years experience in promotional marketing and is an expert in all kinds of logo polo shirts, apparel with embroidered logo and promotional merchandise . Look for more articles about company logo apparel, dress shirts with logo, trade show gifts, embroidered fleece, work wear with embroidery and other promotional merchandise.
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Thursday, October 27th, 2011 at 3:30 pm and is filed under apparel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
